Retail Consultations

“Image is becoming increasingly important to consumers and this has significant dollar implications for retailers. Sales-driven store design, innovative merchandising and powerful branding is fundamental to keeping physical stores profitable – it keeps consumers consuming” – Kevin Hennah

Over time most retailers become ‘shop blind’ and opportunities to maximise sales are overlooked. Mixing creative vision with a strong sales focus, Kevin Hennah can provide big-picture strategic planning advice for management or an injection of fresh ideas to motivate staff at store level. This might include:

  • Strategies to maximise profitability of space
  • Creating and maintaining uniform visual merchandising across a store network
  • Advice on planning and implementation of promotions
  • Design and application of signage and branding
  • Image makeovers within a nominated budget

“Visual merchandising is a highly influential selling tool. For most businesses, approximately 80% of sales are generated by only 20% of products. Does your current visual merchandising strategy showcase this 20% to full potential? If not, you are probably losing sales” – Kevin Hennah

“Kevin always presented training and advice in a way that focused on commercial outcomes and opportunities for genuine improvement in profitability, not simply concepts” Christine Proctor – General Manager Australia KATHMANDU

“Kevin Hennah’s ability to design and implement effective visual merchandising strategies, coupled with his extensive training skills will certainly be an asset to any company he works with” Karen Morton – Design Manager THE BODY SHOP

“Without Kevin Hennah’s advice and ideas, I don’t believe we could have reached our sales targets during December. He was a valuable resource in planning for Christmas and offered countless sales driven merchandising initiatives” Louie Politarhis – Victorian Franchisee PERFECT POTION

“Following your visit, feedback from customers has been really positive. They find the shop much easier to access, particularly during busy periods. We’ve noticed an increase in sales – especially on Saturdays, which is our busiest day. We have also achieved our best ever sales for July and August, which was great!” Gillie Anderson – Business Owner THE FAERIE SHOP