Fact: Visual merchandising is a highly influential selling tool. For most businesses, approximately 80% of sales are generated by only 20% of products.
Opportunity: Does your current visual merchandising strategy showcase this 20% to full potential? If not, you are probably loosing sales.
Over time most retailers become ‘shop blind’ and simple opportunities to maximise sales are bypassed. Mixing creative vision with a strong sales focus, Kevin Hennah can provide big picture strategic planning advice for senior staff or simply offer an injection of fresh ideas at store level. This might include:
- Strategies to maximise profitability of space
- Clever management of customer traffic flow
- Creating and maintaining uniform visual merchandising across a store network
- Practical advice on promotional planning
- Design and application of signage, promotional materials and ticketing
“Image is becoming increasingly important to consumers and has real dollar implications for retailers. Excellence in store design, merchandising and branding communicates with customers – it keeps consumers consuming” Kevin Hennah
“We can honestly say that Kevin provided us with an excellent retail platform that we were able to roll out over a period of two years. He still forms part of our retail team on new site locations and we see Kevin as a long-term consultant for our Group. He has a wealth of retail knowledge that he can practically apply, while also bringing a commercial understanding to the exercise”
David Zylstra – General Manager
OSHKOSH
“Without Kevin Hennah’s advice and ideas, I don’t believe we could have reached our sales targets during December. He was a valuable resource in planning for Christmas and offered countless sales driven merchandising initiatives”
Louie Politarhis – Victorian Franchisee
THE PERFECT POTION
“Following your visit, feedback from customers has been really positive. They find the shop much easier to access, particularly during busy periods. We’ve noticed an increase in sales – especially on Saturdays, which is our busiest day. We have also achieved our best ever sales for July and August, which was great!”
Gillie Anderson – Business Owner
THE FAERIE SHOP
“Kevin Hennah has a wealth of retail knowledge that he can practically apply, while also bringing a commercial understanding to the exercise. Kevin has been the ‘brains’ in the design, look and traffic flow (of OshKosh) and I could not recommend him more highly”
David Zylstra Managing Director
OSHKOSH
“Kevin always presented training and advice in a way that focused on commercial outcomes and opportunites for genuine improvement in profitability, not simply concepts”
Christine Proctor General Manager Australia
KATHMANDU
“Kevin Hennah’s experience and knowledge of the retail market has been instrumental in redirecting the focus of the Virgin Mobile stores and turning them into successful retailers.”
Jenni Reeza National Sales Manager
VIRGIN MOBILE
“Kevin Hennah’s ability to design and implement effective visual merchandising strategies, coupled with his extensive training skills will certainly be an asset to any company he works with”
Karen Morton Design Manager
THE BODY SHOP