Maximising productivity and profitability of space is the foundation of merchandising strategy. Coupled with high impact displays, visual merchandising is a highly influential selling tool.
Merchandising sells: For most businesses, approximately 80% of sales are generated by only 20% of your products/services. Does your visual merchandising strategy showcase these products to their full potential?
Merchandising Builds Corporate Image: Do you need to develop a blueprint of how your stores should look and user-friendly guidelines for staff to establish and maintain excellent standards?
It often takes an experienced retailer, from outside the company to motivate staff and help you capture every opportunity to grow sales. Perhaps over time we bypass opportunities and become 'shop blind'. Mixing creative vision with a strong sales focus, Kevin Hennah can provide big picture strategic planning advice for retail support staff or simply offer an injection of fresh ideas at store level. This might include:
- Strategies to maximise profitability of space
- Clever management of customer traffic flow
- Creating and maintaining uniform visual merchandising across a store network
- Design and production of merchandising manuals and guidelines
- Design of window and in-store displays
- Practical advice on promotional planning
- Design and application of promotional materials and ticketing
We can honestly say that Kevin provided us with an excellent retail platform that we were able to roll out over a period of two years. He still forms part of our retail team on new site locations and we see Kevin as a long-term consultant for our Group. He has a wealth of retail knowledge that he can practically apply, while also bringing a commercial understanding to the exercise.
(Click here to read full letter of recommendation)
David Zylstra - General Manager
"Without Kevin Hennah's advice and ideas, I don't believe we could have reached our sales targets during December. He was a valuable resource in planning for Christmas and offered countless sales driven merchandising initiatives"
Louie Politarhis - Victorian Franchisee
"Following your visit, feedback from customers has been really positive. They find the shop much easier to access, particularly during busy periods. We've noticed an increase in sales - especially on Saturdays, which is our busiest day. We have also achieved our best ever sales for July and August, which was great!"
Gillie Anderson - Business Owner