There's a lot more to merchandising than simply looking good! Merchandising strategy involves making it easy for your customers to shop. Seemingly simple, yet it often takes an experienced retailer, from outside the company to help you stay customer focused and capture every opportunity to maximise sales. Perhaps over time we bypass opportunities and become what is often referred to as 'shop blind'.

Mixing creative vision with a strong sales focus, Kevin Hennah can provide 'bigger picture' strategic planning advice for retail support staff or simply offer an injection of fresh ideas at store level. This might include:

• Practical advice on promotional planning
• Advice on design and implementation of window
  and in-store displays
• Design and application of point of sale material
• Application of internal and external
  signage and branding
• Store layout and clever management of
  customer traffic flow
• Strategies to maximise profitability of space

Fact: For most businesses, approximately 80% of sales are generated by only 20% of your products/services

Question: Are you confident that this 20% is performing to its absolute peak potential?

Development of Corporate Merchandising Guidelines

Do you need to develop a blueprint of how your stores should look and user-friendly guidelines for staff to establish and maintain excellent standards?

Uniformity of style is at the very foundation of building a strong corporate image and a platform to maximise sales. Kevin Hennah's experience in the design and production of merchandising manuals and similar resources will reduce your workload, increase sales potential and improve overall image.

Some of the diverse cross section of companies Kevin Hennah has produced merchandising guidelines and manuals for include Kathmandu, OshKosh, Health Information Pharmacies and The Body Shop.