



EXPERIENCE OVERVIEW
AUSTRALIA POST · 2007
Input into new store design, store layout, signage and visual merchandising strategy
SADDLEWORLD · 2007 - 08
Guest speaker at 2007 National Retail Conference
KATHMANDU · 2003 - 06
Production of Corporate Merchandising Style Guide for use in Australian, NZ & UK
stores
Guest speaker at '03-05 Australia & NZ Manger's Meetings
Feedback to NZ & Australian Marketing & Operations staff on promotional campaigns,
print materials, store layout and merchandising strategy
Feedback on design, signage and layout of UK stores
NURSERY & GARDEN INDUSTRY AUSTRALIA · 2002 - 06
Guest speaker at '02 National Gardening Industry Conference, Hilton Adelaide
Topic: 'How can Garden Centres create and sustain a competitive edge over mass merchants'.
Design and facilitation of numerous merchandising workshops hosted via NGIA
OSHKOSH · 2002 - 06
Store design concepts for re-launch of OshKosh Australia, including all fittings,
signage, floors, lighting & finishes (QVB, Castle Towers, Bondi Westfield)
Design and layout of David Jones concessions nationally & concessions in Kids Central
stores Nationally
Advice on store location suitability
Development of merchandising strategy & Merchandising Manual
Training for retail and senior support staff
RACV · 2004 & 06
Design and delivery of visual merchandising training for Store Managers
KODAK · 2006
Design and delivery of display training for sales representatives
PROVISION OPTICAL · 2006
Guest speaker at National Retail Conference, Coolum QLD
WESTFIELD SHOPPING CENTRES · 2000 - Ongoing
Feedback to retailers on strategies to maximise return on space via coaching, hands-on
assistance and reports
Coordination and implementation mall-based seasonal promotions
THE GORDON COLLEGE OF TAFE · 2004 - 06
Design & delivery of 4 week Advanced Visual Merchandising training
HEALTH INFORMATION PHARMACIES · 2004 - 06
Guest speaker at NSW company planning meetings
Design of 2005 Visual Merchandising manual
Input into brand re-launch and new store design
TRANSITIONS OPTICAL · 2005
Design and delivery of merchandising training for Retail Sales Executives and Marketing
staff
Input into design of 2006 promotional materials
BALLARAT CITY COUNCIL · 2005
Recommendations for interior decoration of Ballarat City Council Customer Service
Centre & Regional Tourism Bureau
THE NATURAL SOURCE SKIN & HAIR CARE · 2005
Input into 2005 Christmas promotion and merchandising strategy
Design and delivery of National Christmas merchandising training
BAYSIDE MATERNAL & CHILD HEALTH CENTRES · 2005
Recommendations for signage and interior decoration of 6 Maternal & Child Health
Care Centres
MELBOURNE INTERNATIONAL AIRPORT · 2003 - 05
Design and delivery of 2 suites of 3 retail breakfast workshops
Preparation of reports detailing merchandising recommendations for selected retailers
PIERRE CARDIN · 2004
Design concepts for proposed re-launch of Pierre Cardin. Including wall and floor
fittings and in-store graphics for department stores nationally
PRAHRAN CENTRAL SHOPPING CENTRE · 2004
Design and delivery of workshop: 'Preparing for a Profitable Christmas'.
THE MAGNIFICIENT 7 (SHOPPING MALLS OF MELBOURNE'S CBD) · 2004
Guest Speaker – hosted at Australia on Collins: ‘Merchandising for a Profitable
Christmas’
THE NATIONAL RETAIL FORUM · GUEST SPEAKER - MELBOURNE EXHIBITION CENTRE · 2004
'Kevin Hennah explores merchandising for aesthetics and as a highly influential
sales tool'
HAIR EXPO · GUEST SPEAKER · DARLING HARBOUR · 2004
Aveda’s Business Jam with Antoinette Beenders (UK) . Topic: ‘How to maximise sales
by fusing retail with services’
CSR BRADFORD · 2004
Design & delivery of training: ‘How to maximise exposure in the retail market’
HAYMES PAINTS · 2004
Design and delivery of training for sales and marketing staff: 'Signage, Display
& Promotional Strategy'
TYNT FLORIST, ADELAIDE · 2004
Management coaching: Store Layout, Merchandising, Display & Signage
COM-X IT SOLUTIONS · 2004
Coordination of re-branding, including logo development, stationary & customer catalogue
PRAN CENTRAL 2001 & 02 · SUNSHINE PLAZA 2003 · SANCTUARY LAKES 2003
Design and selection of Christmas decorations for shopping centres & coordination
of installation
THE ROCKS RETAIL PRECINCT· SYDNEY · 2004
Guest speaker at retailer conference, plus follow up stores-based consultations
with participating retailers
ST VINCENT DE PAUL · 2004
Research, design and delivery of tailored merchandising training days
QUEENSPARK CLOTHING · 2003
Input into design of Australian stores (South African chain). Worked with architect
to tailor store design to Australian market: Pitt St, Miranda, Bondi Westfield,
Castle Towers
AVEDA AROMA SCIENCE · GUEST SPEAKER · VICTORIA MUSEUM · 2003
Kevin Hennah presents strategies to maximise profitability and presence of hair
dressing salons
Consultations to selected Aveda salons
THE GILLS GROUP · GARDEN CENTRES · 2003
Design, development and delivery of three tailored training workshops
VILLA & HUT · HANDCRAFTED HOMEWARES · 2000 - 03
Creation of original store design, concepts for graphic package and overall store
image. Including openings at The Glen, Westfield Southland, Direct Factory Outlets
(DFO), St Kilda, The Jam Factory & Villa & Hut Café
FLORIANA GROWERS OF PREMIUM PLANTS & PLANT GROWERS AUSTRALIA · 2001 - 02
2001 Guest speaker at 55 garden centres throughout Victoria, ACT and NSW
2002 Guest speaker at 28 garden centres throughout Victoria
VIRGIN MOBILE · 2001 - 03
Recommendations on store design, merchandising strategy and design of promotional
materials
Design and delivery of National Visual Merchandising training program
Input into design and layout of the Virgin Mobile precinct at the Virgin Mega Store
THE PERFECT POTION · 2000 - 02
Advice on gift design & merchandising strategy. Development of Mother’s Day promotion
Design and coordination of opening of The Perfect Potion, Direct Factory Outlet,
Moorabin
CARLTON & UNITED BREWERIES · GUEST SPEAKER · 2002
Guest speaker at National conference: ’10 simple ways to maximise exposure and sales'
Input into design of National Merchandising Training package
PRACOM TELECOMMUNICATIONS · 2000
Research, design & delivery of merchandising training nationally
THE BODY SHOP · 1991 – 99
Coordination of National Visual Merchandising Strategies
Design, manufacturing, distribution and sales of gift offering for 67 Australian
stores
Operational planning associated with Christmas and other major promotions
Visual merchandising support and training for Australian stores
Input into national promotional campaigns and product launches
